AARP has put together two new resources for financial professionals who work with older investors and clients.- A Financial Professional’s Guide to Conducting Seminars for Older InvestorsWith the growth in “free lunch seminars” and other events targeting seniors, this guide developed by AARP and the North American Securities Administrators Association (NASAA) highlights best practices for holding marketing or educational events that will build trust and attract clients.
The information can help compliance officers and practitioners alike avoid the practices that most often cause concern amongst attendees and regulators. Further, it addresses sound basic practices in communicating to this population.
View the Guide (PDF) - A Financial Professional’s Guide to Working with Older Clients
Prepared by AARP and the Financial Planning Association (FPA), this guide provides a basic overview of what you need to know about older persons to serve them better. The booklet covers two main themes:
1) Disclosure by financial professionals—what the client wants to know about you and your practice
2) Working with older clients – information and tips on social, family and generational issues, physical and mental impairments, and written and online communications
View Booklet (PDF)
If you would like to obtain a large quantity of booklets or have any questions, please contact Michael Herndon, Manager of Financial Security Institutional Outreach, at orderfinpubs@aarp.org.